The entertainment business world is and will be infinite; baring in mind that pleasure will be one of the most appreciated values of the world and in the highest socioeconomic countries in development. Sport is not free from this phenomenon. United States of America has developed a sport industry through NBA, NFL and Professional Baseball League integrating trademarks, products, events, means and all the industry sections that can come to our minds from food to steel industry.

Soccer is the counterpart in Europe. England, Italy, Spain, Germany and now France have taken the American show-business model for sports to their own.

This sport, like others, has performers who have a leading role in the game. These are the players.

For this reason, the critical factor in show-business is the possession of star soccer players who produce the passion transmitted by the media and materialized in the buying of all the products and services of portfolios that this sport make. In order to achieve this, professional recruitment processes and much more than simple management is needed. Such a process requires to be handled by a department with the latest technology in management deals.

Jorge Horacio Cyterszpiler