There are no doubts Diego Armando Maradona knew how to show that trademark. That boy, who at the age of nine, traveled two hours a day, from Villa Fiorito to train with “Los Cebollitas” (The Little Onions) promised, “to break it”. Jorge, who had been apart from that team after his brother Juan Eduardo died, came back to check upon the comments. That was how a great friendship grew between them, and it consolidated among childhood games and deep conversation. Maradona used to stay home in Cyterszpiler’s family home as well.

Maradona himself asked his friend from childhood Jorge Cyterszpiler, to represent him in 1977, thus becoming the first argentine soccer manager of an argentine soccer player.

The quick development in Maradona’s career, his national repercussion, as well as the strong press and commercial pressure, demanded the creation of an effective and modern company, which could foresee all details.

That is how Maradona Producciones (Maradona Productions) was born. Advertising, promotion and public relations departments as well as a press office, an exclusive journalistic, photographic and VHS archive, translators. legal, economic and financial advisers were called; an administrative department and a project development department settled the permanent staff of the company.

The goals achieved by Maradona Producciones, were to manage the player’s image with the press and commercially throughout the world.

Maradona Producciones shows the importance of being side by side with top local companies.

In 1985 Jorge Cyterszpiler leaves the vice presidency of Maradona Producciones, leaving the activity as soccer player´s agent but never leaving the soccer world and the commercial activity.